The Power of Postcards in Real Estate: Why They Really Work

While digital marketing has taken over in many industries, postcards remain a potent tool in real estate. Why? Because they provide a personal touch that can make all the difference in winning over a potential customer. This marketing material can be your secret weapon in a business where personal relationships are key. 

Every agent knows the key to real estate success is building relationships. For instance, realtors’ postcards services offered by a variety of different companies can introduce you to new prospects and help you keep in touch with previous clients. 

A recent National Association of Realtors study found that 82% of respondents said they would likely use realtors again if they had an excellent first experience. And nearly half said they would use the same agent. 

Providing an extraordinary experience is essential to maintaining relationships and winning repeat business. So, how can postcards help you provide that great experience and turn prospects into clients? This post will explain.

The Benefits of Postcards in Real Estate:

They’re personal:

In a world where you’re bombarded with impersonal marketing messages, a personal touch can make all the difference. Postcards are a great way to add a personal touch to your marketing. Including a handwritten note or signature shows that you care about your relationships with prospects and clients. You can customize them and send them out on special occasions to build familiarity with your potential clients and connect with previous customers to let them know you are thankful for helping your company grow.

They’re timely:

Whenever a new listing hits the market, you can send a postcard to a specific list of people you think might be interested. Timely communication is critical in real estate, and postcards can help you stay top-of-mind with your sphere. For example, if you’re a Realtor who works with first-time homebuyers, you can create a card with a new listing that would be perfect for them and drop it in the mail immediately.

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They’re tangible:

In a digital world, it’s easy to forget the power of tangible marketing materials. But the fact is, people still love getting mail. A postcard is a great way to make a lasting impression with your marketing. When prospects receive them, they can hang them on their fridge or bulletin board and keep your information top-of-mind. 

They’re versatile:

Every business has different goals, and every real estate business is no other. You can use postcards in several ways to achieve those goals, generating leads, promoting listings, or even staying top of mind. 

The key is ensuring they are targeted and relevant to your audience. That way, you can ensure they’ll perform as you want them to. Mailing them to a targeted list of prospects is a great way to get started.

They’re trackable:

A system to track your postcards is essential to see what’s working and what’s not. That way, you can make necessary adjustments to your strategy. Some reputable providers of direct mail services will even offer tracking services so that you can see precisely how your postcards are performing. Some companies, such as Wise Pelican, provide a free tracking system with every purchase, which can be beneficial for checking your marketing strategy.

How to get started with postcards:

If you’re new to using postcards in your real estate business, then the best place to start is by testing them out on a small scale. That way, you can see how they work for you without making a significant investment. Once you’ve seen how they perform, you can increase your budget and mail them to a more extensive list of prospects.

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 With so many benefits, consider giving postcards a try for your real estate business.

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